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| Company Profile : |
| LOOK, established in Nevers, France in 1951, was originally a ski equipment manufacturer. The company produced bindings both under its own name and under other brands such as Rossignol and Dynastar. The partnership with Rossignol (which later merged with Dynastar) made LOOK one of the leading binding manufacturers in the world with the Marker brand. In the 1980s LOOK pioneered the use of "clipless pedals" for cycling applications, based on the equipment originally developed for ski bindings. A spring-loaded device on the top of the pedal is used to hold a "cleat" which is bolted to the soles of a cycling shoe, requiring the user to twist their foot to force the device to release the hold. This is an improvement to the prior method which is to use clips to bind the foot onto the pedal. The invention was touted as a safety improvement as it made it easier for a cyclist to release their feet from the pedals. The pedals are called "pédales automatiques" (automatic pedals) in French. |