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| Company Profile: |
Vans is a Southern California based manufacturer of sneakers, skate shoes and other shoe types catering primarily to the skateboarder/youth market. Founded on March 15, 1966 by Paul Van Doren in Southern California, it was originally known as Van Doren Rubber Company. In the beginning, Vans designed the shoes with solely diamonds, as seen on the top and bottom of the soles. Later on, the middle part of each shoe was falling apart/cracking because it was the most walked upon and used during skateboarding. Vans later decided to add in vertical lines in order to increase friction and grip. This was then officially named the "waffle-sole". They market heavily in the surfing, skateboarding, and punk rock areas. In more recent years, Vans has marketed additional items such as clothing and skateboarding accessories. They also are heavily involved in the snowboard industry as well.
Bought and Sold
In the 1980s, Vans lost much of its core customer base when the company started producing baseball and football shoes. The corporation was forced into bankruptcy in 1984 . Four years after emerging from bankruptcy protection, investment bankers McCown DeLeeuw Company bought Vans and went public in 1991.
Vans had opened retail stores containing large indoor skate parks, with the first location opening in 1998 at The Block at Orange. This skate park as well as the one in Orlando are the only two that remain open. Former locations of Vans skate parks include Ontario Mills, The Great Mall of the Bay Area in Milpitas, Moorestown Mall, the Plaza at King of Prussia, Carnaby Street in London, and Potomac Mills.
In 2004 the company was acquired by VF Corporation, manufacturers of Lee and Wrangler Jeans for $396 million.
[edit] Contributions
Vans has sponsored the Vans Warped Tour, a pop punk/ska music and extreme sports festival since 1995 .
Vans is most popular for their shoes and trainers. They're highly popular with the rock/skate scenes, and the emo scene. In recent years, the bay area hip hop scene has began to show interest. They have been popularized by the hip hop group The Pack. Vans has also become popular over the last 2 years for re-introducing the slip-on rage.
[edit] Music Scene
The pop punk/ska band The Suicide Machines wrote "The Vans Song" as a tribute to how much they love wearing Vans.
Parodist "Weird Al" Yankovic has also popularly worn the shoes his entire career, often wearing shoes that match his Hawaiian shirts.
[edit] Behind the Scenes
[edit] Professional Team
Geoff Rowley
Dustin Dollin
Bucky Lasek
Anthony Van Engelen
Ray Barbee
Scott Kane
Dylan Rieder
Johnny Layton
Flo Marfaing
Tony Trujillo
[edit] Amateur team
Chima Ferguson
Van Wastell
Andrew Allen
Angel Ramirez
Logan Torres
Keegan Sauder
Jon Goemann
Nick Trapasso
Conor Edgar |
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